Conceptual Design for Danish Producers Association

Treehouse Logo Sketch for Media Society Denmark

Treehouse Logo Sketch for Media Society Denmark

In June 2017 I had the pleasure to work closely with Danish Producers Association, creating conceptual designs and visual models for an important presentation to launch Media Society Denmark.

The work was created over 40 intense hours, involving conceptual design work, sketching and illustration.

The final form was distilled via several rounds of sparring between LOVEGREEN and Producent Foreningen

 

Pencil sketches scanned to vector with Adobe Capture

Pencil sketches scanned to vector with Adobe Capture

 

The final result portrays the shared roots of the Danish media industries, their opportunities in the global markets and suggests a "blueprint" for the Media Society, as exemplified by the tree-house via "infographics-style" animated slides.

 

Iteration on motif, symbolism, datapoints helped to unite the messages under a family tree metaphor.

Iteration on motif, symbolism, datapoints helped to unite the messages under a family tree metaphor.

 

By working closely and finding strong conceptual roots which aligned with the message, we were able to make an impactful and beautiful presentation for decision-makers in the Danish media industries.

 

Overview of final slides

Overview of final slides

Progression & step-by-step animation of each concept and supporting core message - with supporting facts as infographics.

Progression & step-by-step animation of each concept and supporting core message - with supporting facts as infographics.